The words âcoloredâ and âmascaraâ havenât graced our frontal lobes in the same sentence since the early 2000s. So why are we suddenly seeing themÂ everywhere? Oh, thatâs right: because of New York Fashion Week.
Twice a year, Fashion Month arrives to tell us whatâs in, whatâs out and whatâs unexpectedly crawled back out of its grave, from deep within the beauty archives. This year, we know these things for certain: neon isÂ in. Dark lips areÂ out. And colored mascara is back. Thank freaking goodness.
The (temporary) death of colored mascara, in our humble opinion, was the direct result of our society chickening TF out. Sure, it was cute on Halloween, but wearing bright blue mascara into the office was a whole different ball game. But, now, itâs 2018âand we ainât scared of shit.
Which brings us back to our main point: that colored mascara isÂ back, in aÂ very big way. Donât believe us? Luckily, you donât have to. Some of our absolute favorite Fashion Week runway shows did the trick by bringing this old-school (ish) beauty movement back into the mainstream. We can even show you how to wear itâjust scroll down.
This season,Â Dries Van Notenâs gorgeous designs graced yet another runway. But there was an unexpected scene stealer at this show: the mascara. Makeup artists completed the vision by layering on tons of brightly-colored mascara on both the top and bottom lashes. The look isÂ so whimsical and bold, we couldnât help but stare. When attempting this look at home, use a good mascara primer to build up the length and texture of your lashesâthatâll ensure that the colors are bright and the volume is high.
Dries Van Noten had more than one good idea regarding the beauty looks for this seasonâs runway shows. On certain models (seemingly those with more defined hair parts), his makeup artists used the same color to paint on their lashesÂ and in their parts. We love the matchy-matchy vibe, and the boldness of the part really leads the eye towards those gorge lashes. At home, your best bet is probably to use a pencil eyeliner on your partâit wonât smudge as easily as a liquid mascara.
This year, Jour/NĂ©âs runway shows featured some dreamy baby blue eyeshadowâbut the fun didnât stop there. Makeup artists matched the exact color of the eyeshadow to the modelsâ lashes, to create an angelic vibe. And letâs just sayâŠ itÂ totally worked. Plus, this color is turning out to be kind of huge this year, meaning that this label was on the absolute cutting edge of these trends. If you want to wear this beauty look at home, use a super-fluffy brush to pat on the eyeshadow, so the lines arenât too harsh.
When Jour/NĂ© went soft on the eyes for its runway shows, Salvatore Ferragamo went bold. His models wore neon colors, like the lime green look shown aboveâand, instead of blending out a bright color all over the eyelid, his makeup artists went for a bright, bold swipe of liner to thicken the lash line and increase pigmentation. We love how mod this looks. If you want to try it for yourself, make sure to use a primer on your eyelids, as well as on your lashes. This will help to make the color pop, instead of disappearing into darker lashes.
If thereâs anything we love more than bold lipstick, itâs bold mascara. But if thereâs anything we love more than bold mascara, itâsÂ definitely a combo of the two. Ulla Johnson feels the same wayâher vision came to life on the runway, complete with a matching eye and lip beauty look. Pinks and reds were phenom color choices, too, since theyâre pretty natural on the lip, and the complement is undeniable. At home, put a little bit of your fave bright lipstick on your finger, and just dab it around on your lips, concentrating in the center.
Okay, so this beauty look from Central Saint Martins is a year or two old. But, since we were already writing about colored mascara, it felt wrong not to include it! Weâre beyond obsessed with this beat, in which the model wears coordinating mascara and eyebrows. Talk about tying a look together! Since the eye is so busy, weâre thrilled that the artists decided to go for a natural face and lip. To add a subtle pop of color to your eyebrows IRL (without looking like a crazy), use your normal eyebrow tint first. Put the colored mascara on top, so it blends in with the darker shade of your made-up brows.